As part of Nissan's 'Urbanproof' Qashqai campaign a series of videos were made showing the car put through it's trials. The video's had already been made but the client felt they weren't 'edgy' or hard hitting enough. TMW's idea was to spruce this up by introduce the 'Bump it, Shake it, Freeze It' tests to the video.
In turn this made the videos more interesting to watch by having the text composted in to the footage to blend in with the scene. As part of a team I created various cuts/edits of the video while compositing the graphics in After Effects.