As part of a team at TMW I was responsible for building and animating flash advertisements for Persil. The 'Pass On The Love' campaign involved trading in old for new toys. This was shown by the 'cute' and 'soft' bear and bunny swapping around in the basket. At the first stage this involved getting people to register for a 'free picnic pack'.
Eventually these packs would run out so the second phase involved the same creative but with the picnic pack removed from the banners. It was a fun project to work on as it involved creating character animations and working on a 'fresh' creative.