For the launch of the new Comfort Pure range a new 'fluffy' website was built. This was shown as the 'best choice for babies'. Carrying on the theme the creative consists of several babies wrapped up in towels. This is to convey the feeling of 'soft', 'comfortable' and 'fluffy'. This was also carried forward with the animations that included soft gradual fades and tweens. I was responsible for the build and animation of the site in Flash.